CUSTOM SERVICES

Today, traditional methods of connecting your brand with consumers are more challenging due to the broad range of media choices bombarding your customers. Non-traditional methods must be considered.

Custom media services offer marketers a strategic and integrated marketing approach that combines a wholesome editorial environment with advertising that is solely dedicated to delivering your message, with a single voice to your customers. Even the tenor of the custom media effort can reflect your brand identity, giving you a far more comprehensive communication with prospects and customers than through traditional advertising. We call this Meaningful Marketing and it is truly a step beyond traditional brand-centric corporate communications.

Showcase your brand and products in a distinctive way to gain a competitive advantage in the marketplace, and gain marketshare, increase growth, and boost profits.

Turnkey Solutions
RMG offers a turnkey custom solution. Whether we publish a custom magazine, custom newsletter, custom blog, podcast or website, Royal Media Group has the depth of experience to meet all your goals through a combination of Market Knowledge & Editorial Expertise.

True Custom
True Custom is where Royal Media Group creates an indigenous media property for you. For example, RMG has published a newsletter for mortgage company, a magazine for a bank, and a podcast for a consultancy. In every opportunity, we marry our deep professional knowledge with a true consultative approach with our partners. The results are unique, individualistic media successes that add value and meaning to their end consumers – your clients.

Cross Leveraging RMG Properties
We have also worked with clients to integrate custom media efforts into our existing, agnostic media properties. For example, we have worked with one partner to create a podcast that is incorporated into our BankNet360.com podcasts, yet is delineated as an "podvertisement." And since Royal Media Group is active in every media channel, the opportunities to cross leverage with RMG are rich and nearly endless.

Diversity of Media Channel
RMG produces every type of media available today, so the custom opportunities with RMG equally extend to all media channels. RMG's web efforts are rich in RSS feeds. We publish a regular podcast that is available on iTunes. We maintain dozens of blogs. We publish both electric and print newsletters. Our magazine publishing has crossed from trade to consumer-like markets. Our live events have been attended by thousands. Our IT capabilities are second to none. We can create any custom media effort, and we know how to garner the attention of audience members every time.

One-to-One Marketing
The idea behind custom services is not to simply mask a marketing piece in editorial clothes. Rather, it is to marry, in a deep and effective way, the best of editorial with the best of deep marketing. Consumers of every ilk are being inundated with marketing messages to the point where they simply do not have the capacity to internalize them all. By creating a custom publication or service, we are still providing that customer with the editorial value everyone craves, but we are then turning the marketing permission it grants the publisher to one exclusive marketer: you. Today's Information Age demands such a marketing approach. Whatever the channel, media offers just a handful of marketing permissions, not an infinite number. Only custom services can guarantee you quality one-to-one marketing communications with valuable prospects and existing customers.

For more information about the variety of custom products we offer contact: info@royalmedia.com